Highest quality and experience in the field of baby care – Since more than 100 years it is Penatens desire to helpfully assist parents with their baby care throughout innovative products.

For the 100 years existence and the relaunch of the brand Penaten, Johnson & Johnson GmbH implemented a 2-month long B2B-road show under the topic “Protection and concealment for a whole life” through Germany, Austria and Switzerland.

The project management was in the hands of the agency bplusd promotions GmbH from Cologne, which conceptualized besides the campaign concept also the contents for the road show. mm Promotion was responsible for the vehicle and driver provision, foliated the truck according to the customer’s request, realized the developed interior concept and supported in terms of route planning.

The futuristic show truck offered in its interior a modern time travel from the past to the future of the world of Penaten. Led through an atmospherically illuminated course and along the four theme stations “history”, “science”, “love” and “POS-shopper”, the visitors were introduced to the striking history and brand environment of Penaten by use of short movie trailers. At the end, the matching Live-POS-situation in market décor with original products for each trade partner impressed the visitors and gave them the opportunity to see and feel the alternations of the relaunch live on the product.

Conversations with central buyers were held in a separate feelgood-lounge with a relaxing and easy atmosphere.

The success of the unusual and personal address of the target group is proven by the results of the customer pitches and the followed evaluation by the customers, who rated the stlye of the truck as well as the content and presentations consistently with “very well” or “well”.