The 3GSM trade fair for mobile telephone service attracted numerous decision maker in the time between 11. to 15. February 2007 to Barcelona to visualize the newest technical inventions. The mobile stand of ALCATEL was without a doubt one of the absolute eye catcher.

The request of the customer ALCATEL EUROPE was an interesting challenge from the start: to design and realize a stylish stand being a mix of a loft and an untypical showroom. By means of a consequent and elaborated Full Service Package, mm Promotion succeeded to meet the ambitious requirements of ALCATEL EUROPE and to provide an all around successful and effective performance at the trade fair.

The whole stand set off a real double effect. On one side the futuristic tractor “Colani” provided a sensation. Countless visitors took advantage for an attractive photo and even TV stations were attentive. Already on the first day of the trade fair the Colani was seen in the Spanish TV. On the other side modern trailer L.C.T. attracted the visitors. Through creative input and a lot of love to details the mobile stand was transformed into an extraordinary showroom. The visitor experienced a comfortable ambience with bar, open fire and elegant lounge, all in “Loft”-style. Surrounded by deceptively real looking brick optic ALCATEL presented their technological novelties – also in perfect style.

Both visitors and customer ALCATEL were downright enthusiastic.