ALCATEL truck on 3GSM Mobile World Congress in Barcelona

For the second time in a row made the client ALCATEL a decision for mm Promotion, to present itself and its new products on the world famous mobile telephony fair GSMA Mobile World Congress in Barcelona.

mm Promotion operated as full service provider, whereby its tasks included not only the vehicle provision but also the whole package of conception, planning, implementation and support on site.

Throughout collective dialogues with the client ALCATEL during autumn, the new concept of the trade-fair appearance was defined, which is completely different from last year. This time the client wanted to change the interior of the show truck into an organic new world, which was supposed to radiate style and design as well as quality and comfort. From the outside point of view, it was aspired to keep the truck simple and only allow an insight through the glazing of the bay in form of an “eye”.

The implementation succeeded and the client as well as numerous visitors of the fair were delighted.   

Also in the area of the vehicle, ALCATEL made a decision for a new solution this year. This time the choice was made for a new arrival within the vehicle portfolio of mm Promotion: the Slideout Stage Trailer, short SST. This vehicle is especially suitable due to its clever room layout. The almost 430 sq ft (40 m²) large main room was used for presentations of the products. The 56 sq ft (5,2 m²) large VIP-room offered space for individual customer pitches. The catering took place in the adjoining kitchen and on the 355 sq ft (33 m²) large roof terrace were numerous sitting accommodations located for dialogues with prospective customers.

The alongside pictures give an insight into a successful fair project all around.