As the winner of a pitch of 7 competitors, mm Promotion was able to receive an order from the German Telekom AG to build a modern semi-trailer vehicle as a rolling store. A challenge for the production was the very short delivery time with regard to the highly technical requirements. However, this challenge could be mastered successfully.

Even before the completion of the construction phase, Telekom ordered a second semi-trailer, this time for their T-Home devision, which wanted to obtain a show truck with a strong focus on multimedia presentation.

The tractors of the semi-trailer were each a Mercedes Sprinter, which were provided with a new and flashy coating. The semi-trailers are built in the currently most modern construction, the technical equipment is of the finest. Parts of the technical highlights are a full automatic build-up system with touchscreen-control, divers multimedia lines, LAN-connection and the like. Solely for the T-Home truck were 4.500m (14.763 ft) of cables installed.

Both vehicles have a painting in colour of the clients wish as well as the typical magenta branding. Meanwhile are both vehicles in action.