"Re-experience newspaper"- road show 2006

After a five month tour the Roadshow “Re-experience Newspaper” which was conceived for the WAZ Media Group by the Vogelsänger Media Promotion Team in co-operation with the WAZ Brand Team successfully found their conclusion. The WAZ Roadshow truck rolled with its exhibition from April to Octobers - the WM time excluded - at 121 action days in 44 cities of Nordrhein-Westfalen and thereby put back a distance of more than 24,000 kilometres.

Alone the bare sighting of the truck provided for attention and crowds. Impressive, modern and inviting, at over 80 m² of interior exhibition space a genuine crowd puller waited inside the mobile Show truck for the visitors.

More than 331,000 guests visited the event, 151,500 experienced the mobile newspaper exhibition in the Truck and 40,000 visitors participated in the lottery play.

The entertaining multimedia information exhibition gave a direct insight in the exciting world of the newspapers and an informative overview of the complex operational sequences of the modern newspaper production. An additional mobile show stage with entertainment and information program served as further eye catcher at the individual locations. The stage program was supplemented in co-operation with the local editorships by regional topics.

For all age groups easily accessible information, interactive games and modern presentation systems /-displays showed the visitor that the medium newspaper is downright up-to-date and at the pulse of time.

With the mobile exhibition the newspaper came flexible and locally exact to the potential readers. The success of the action shows the medium Roadshow to be an effective and attention-strong medium in order to reach and lastingly inspire its target group directly.

mm Promotion provided the adequate vehicle solution in form of a 18 m long, exclusively furnished Roadshow truck, which left no open desires with its three side slide-outs and a large roof terrace which left also nothing to desire concerning the surface area.

By performing the technical examination of the locations, access and departures, the arrangements with the local authorities, as well as the obtainment of the required licensing by trained tour scouts, ensured the smooth and punctual start on all event days.