In September 2010, Syoss was represented by our Showtruck TSP and US tractor Peterbuilt 387 on the most famous locations in those two metropolises. As for instance the Russian exhibition grounds WDNH and the “Castle place” in St. Petersburg.

Main goal of the image campaign were active sales, generation of new target groups und support of local sales partners.

A fully functional mobile hair and beauty salon has been integrated into the trailer. Consultants and professional stylists were on site. On top of computer supported analysis of new looks, the visitor was able to chose and execute a new hairstyle inside the truck.

With a free to do instruction to take away as well as a memory picture of the new look, the visitor left with many new memories.