mm-Promotion

20.03.2012

BY: JULIANE RÖNISCH

mobile Olympic Showroom Sochi 2014









With the collaboration of agency Reich und Wamser (Düsseldorf), 3 vehicles identical in construction have been conceptioned to market the Olympic winter games 2014 (Sochi/ Russia).

The futuristic vehicles seem made to draw all the attention. The extendable showroom is equipped with 5 iPad stations, a media wall of 8 split screen monitors as well as a multi media table that allows visitors to take a virtual walk throughout the Olympic village and it sporting venues. Furthermore the vehicles comes equipped with a restroom and a modern kitchen area including a fully automatic coffee maker. The integrated drivers cab can be used as a personal meeting area. By autarkic power supply of a on-bord generator the vehicles become completely independent. 2 of the 3 vehicles are touring in Russia and the third one in Europe to market real estate of the Olympic village and show future visitors with streets they will be walking along.

 

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