Colani Truck says “Merhaba Türkiye” in the heart of Istanbul

The first step towards the Middle East was taken in 2008. After extensive market research, numberless meetings with potential customers and agencies, mm Promotion made the decision to extend its worldwide network in April 2009, due to the numerous enquiries and the large economic potential of growth in the country. In the centre of the Turkish economy, in Mecidiyeköy, mm Promotion opened its Istanbul office.

With the uniqueness and versatility of its vehicles mm Promotion is bringing new possibilities to Turkish clients and agencies, which were directly recognized by the Turksih Telekom/TTnet and implemented in Mai 2009 with a nationwide project. The “FiesTTa” university road show is realized every year in spring time. For the first time with mm Promotion and with the futuristic tractor in Colani design the project reached the 100.000 visitors mark in 10 cities. Within the trailer -SST- the visitors were informed about the newest possibilities of the “TTnet world” and were able to convince themselves about the products and opportunities on notebooks and screens interactively.    

Numerous companies of different sectors took notice of mm Promotion due to the success of the TTnet Project, so that a building contractor decided to realize a mobile sales offensive with mm Promotion.

The building contractor Dumankaya, which belongs to the largest and most famous in the country, made use of the advantages of a road show and gave potential clients an understanding of its modern High-tech buildings throughout a number of successful sales conversations. The 32-day “Dumankaya mobile” tour started with a press release in the “Çırağan Palast” and was carried out in the most popular locations of Istanbul. Within the special designed interior of the “Dumankaya mobile”, the customers were able to inform themselves on laptops and touch screens about Dumankaya. Outside the “Dumankays mobile” the crew spread information material and give-aways on Segways, which fitted perfectly to the futuristic design of the vehicle and Dumankayas construction projects. A stopover was hold at the technology exhibition CEBIT, which is hold every year in Istanbul besides Hannover/Germany, and counts to one of the largest and most visited exhibitions in Europe. For the first time, a building contractor succeeded in participating in this exhibition, not least because of the extraordinary high-tech design Truck in Colani design. This paid off with a total of 120.000 visitors on 5 exhibition days and die “Dumankaya mobile” was by far one of the most visited and mostly photographed booth of the whole fair. Press and media as well as the fair management declared the “Dumankaya mobile”as the face of the CEBIT Istanbul 2009. Dumankayas expectations on the project were more than exceeded and a follow-up for 2010 is expected.

“Dumankaya mobile” brought more than 70 road show enquiries of different and well-known brands, which would like to take advantage of the opportunity to realize a project with mm Promotion within the scope of “Europes world culture capital 2010”.