mm-Promotion

17.06.2009

mm Butterfly in Colani Design






In corporation with DIALOGfeld and their client Samsung Europe, mm Promotion built and launched an extraordinary vehicle construction to the market.

The in-house vehicle construction based on the well-known Future Truck in Colani Design raises the bar in show truck design once more. Vehicle shape was purposely designed in an attention-grabbing, futuristic and aerodynamic manner. mm Promotion managed to construct a vehicle in mid-size that is impressive and space-efficient at the same time. “We always have a major focus on our clients and their special needs, when creating a vehicle. Their successful and outstanding event is our success at the same time. This is also how the Colani Butterfly has been created.” says Managing Director Marchi. The mid-size of 14 tons presents an unforgettable entrance and is comparatively short and well maneuverable in unison. Impoundment volume and interior space (round about 301 square feet usable area) are guaranteed on smallest ground space.

The hand-made, rounded down box body intentionally looks very different from regular box bodies. Elliptical glass surfaces are attention-grabbing even when driving.

„In order to provide a simple yet fast set up and deconstruction for our customers, we once more decided to use remote controllable, fully automatic control units. Another optical highlight is the handcrafted GRP staircase that fits perfectly into the whole concept.” reports General Manager Marchi proudly. The staircase leads to an arched glass sliding door, which directs visitors into the stylish interior. The modern layout provides space for multiple special constructions. The fully equipped DJ work station at the rear end of the vehicle is 180° rotatable and the furniture of product presentation are such handmade special constructions. All mobile phones have been secured with retail security systems. The interior is air conditioned by a Samsung AC and therefore provides great comfort for visitors.

Another highlight is the futuristic tractor – a Colani series 2009. The cockpit has been entirely remodeled. It is now more ergonomic and clearly arranged. Also, a sleeping berth has been installed in the driver’s cab.

An impressive and unique vehicle which is one generation ahead!

 

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