In cooperation with the agency IN PUNCTO WERBUNG/ Berlin, the  Kaspersky road show has been planned and executed. In combination with a tractor based on Colani design as an eye-catcher and a trailer as a mobile training center and presentation area, our client went on tour.

The road show took off under the slogan „We make IT safe – Business Security Tour 2010“ starting on November the 22nd until December 7th 2010. 10 selected cities from roof-regions have been visited by the security-truck. Invited distributors and companies on site have been informed about the new generation in IT-security.

From 9.30 am until 1 pm a program tailored to reseller took place, in the afternoon from 2pm to 5 pm the Kaspersky experts explained different aspects of company security to local business man and IT managers. Latest IT-security issues have been discussed as well as matching solutions to them. Following the presentations, finger food has been offered to the guests to introduce further talks in a relaxed atmosphere.

“We were especially excited not only about the great look of the IT-Security-Truck, but also about the 25% of fuel savings. That makes this truck powerful and resource-optimized just like the IT solutions from the Kaspersky Lab.”