From September until November 2010, the Showtruck LCT was touring through the South of Germany. Seven exhibitions concerning the topic energy saving have been visited by our client Süddeutscher Verlag onpact GmbH during this period of time. The exhibitions were regional as well as specific topic exhibitions. The public was able to get information on saving energy when constructing or renovating their homes.

The show truck LCT functioned as a mobile exhibition room, that has been used by 5 other sponsors as a marketing tool as well: Honda, Stiebel Eltron, REC, MAN and the Hypo Vereinsbank presented their products and services live on the truck and were ready to consult potential clients on-site. Interested visitors could experience hands-on heat pumps, hybrid vehicles and solar panels or get information about KFW appropriation. The exterior as well as the interior of the truck have been modified according to the CI of our client and his sponsors. The exhibition road show was a raving success.