From 13th October to 05th November 2006 mm Promotion was in Russia for the Efes brewery - this is already our third Russia tour within only one year. The commercial promotion went from St. Petersburg over Moscow as far as Jekatarinenburg / Siberia.

The compact Touring Billboard supports thereby the aspired guerrilla tactics: fast assembling - causing a stir - short residence time - mass market obtained.

In all three cities the truck first drove announcement routes and placed itself afterwards for three or four days outside different supermarkets. With its enormous mobility, the constantly changing advertising messages on the billboards and the integrated consulting and sales room the Touring Billboard offered ideal local application possibilities.

Besides the expenditure of giveaways of the brand “Efes”, a host and several dancers provided harmonious show acts.